our story

Sometimes a great idea starts with a simple question. And a dog with big, begging eyes.

On a warm day in 2022, Niels decided to make homemade ice cream but there was Posh giving him that familiar look: “Can I have some too??”

But regular ice cream isn’t healthy for dogs, too much sugar and full of dairy. That didn’t feel right.

And that’s when the idea sparked:
What if we made ice cream especially for dogs?

For months, they tested recipes, invited other dogs to taste, and slowly the idea of Woofelicious was born.

The beginning

Our dog ice creams start with homemade rice milk and carefully selected ingredients. We add real fruit and blend everything into a creamy, refreshing mix.

Then our ice cream machines work their magic: Creamy, natural dog ice creams ready to be happily licked away.

Tasty, pure and with love

Dogs deserve a special treat too, but one that’s good for their health.

That’s why we use:
• rice milk (easy to digest and allergen-free)
• real fruit
• no added sugars, colourings or artificial flavours

This way, they don’t just enjoy a tasty snack but also get a little boost of vitamins and minerals.

Why we do this

For every tail-wagging moment.

Woofelicious started with one dog and one idea.
Today, we make ice cream for every dog who wags their tail as enthusiastically as Posh.